Colgate Max White is infused with hundreds of white micro-crystals. As you brush, the crystals dissolve and the paste releases a burst of whitening power to recharge the natural whiteness of your teeth. The result is ‘max white’ teeth. A new dimension of whiteness for max white teeth that restores natural whiteness, freshens breath and fights cavities. Brushing regularly with Colgate toothpaste will ensure oral freshness and keep your teeth cavity free and safe from gum infections. Colgate toothpastes are clinically proven to gently polish and effectively whiten your teeth. They also helps prevent new stains from adhering so your teeth stay whiter for longer.