Sensodyne Complete Protection enamel toothpaste is a fluoride toothpaste that provides lasting sensitivity relief and protection* by building a protective layer over the sensitive areas of your teeth. It strengthens and re-hardens enamel, protects against plaque, helps maintain healthy gums, helps restore your teeth?s natural whiteness, and leaves your breath feeling fresh, giving you 7 specially designed benefits in 1 complete sensitive toothpaste.* Sensodyne toothpaste is the #1 dentist recommended toothpaste brand for sensitive teeth. *with twice daily brushing